How it started Since Parallaxx’s inception, branding and design has played a key part in how we are perceived as a company. The decision to focus on our look and feel early on came partly from me. Having come freshly from my job as a graphic designer in a design...
Why branding is so important for your business Food for thought – whether you know it or not, you already have branding for your business. A new customer will make a judgement call about your business as soon as they see it based solely on how you look (think –...
Every single piece of temporary traffic management (TTM) equipment serves its purpose on a worksite – from cones to signs to even sandbags. When you place a cone on the road its message is loud and clear “this environment has changed – pay attention”. The language our...
I’ll be the first to admit, temporary traffic management is not my area of expertise. I’m an ideas person, a creative, a dreamer, and have a knack of making words sound good on a page. So, nine years ago I resigned from my job in an advertising agency to work...
